General practice is facing one of the most severe workforce shortages in the NHS. Patient demand is rising, experienced GPs are retiring or reducing hours, and not enough new doctors are entering the field to fill the gap.
This is not just a numbers problem. It is also a question of perception, job design, and long-term retention.
Why new doctors are hesitant
We speak to medical graduates and foundation year doctors who admire what GPs do, but hesitate to pursue the path. Common concerns include:
- High workload and short appointments
- Limited clinical autonomy
- Growing administrative pressure
- Concerns about burnout and long-term sustainability
In some areas, the pressure is so intense that new hires leave within 18 months, even after years of training.
Practical ways to attract new GPs
There is no single solution, but here are four changes that can make a real difference:
- Improve the first impression
Medical students and early-career doctors form opinions about general practice during placements. Practices that offer structured, positive experiences are more likely to inspire interest. - Offer portfolio-style flexibility
Many GPs now want to combine clinical work with teaching, research, or out-of-hours roles. Make this easier by designing posts with room for variation. - Streamline induction and supervision
Support during the first year is crucial. A clear induction plan, access to mentoring, and time for reflection help build confidence and connection. - Be honest about the role
Recruitment campaigns that gloss over workload or patient complexity rarely work. Doctors want honesty, clarity, and to know they will be supported.
Retaining those you hire
It is one thing to recruit a new GP. It is another to keep them.
Practices that succeed tend to offer:
- Protected time for development and peer learning
- Administrative support to reduce clinical overload
- A team culture that values wellbeing and shared problem-solving
Barrow Mount works with primary care providers
We support federations, PCNs, and individual practices to recruit salaried GPs, clinical directors, and practice managers. We understand the pressures and can help design recruitment strategies that are realistic and effective.
If you are struggling to attract or retain GPs, we are here to help.
